The Apple car looks more likely as Cupertino hires new execs

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Apple car concept art shows what Cupertino might put on the road.
Apple car concept art shows what Cupertino might put on the road.
Photo: Aristomenis Tsirbas/Freelancer

Project Titan, Apple’s hundreds-strong initiative to create a next-generation electric car, is continuing to ramp up.

Word has it that Cupertino has just hired one of the industry’s veteran manufacturing executives to help push the so-called Apple car to market.

Doug Betts, previously the senior vice president of Chrysler Group, has been snatched up by Apple, The Wall Street Journal reports.

Previously, Betts was global head of operations of Fiat Chrysler Automobiles, leading product service and quality.

Although there is no official confirmation of Betts’ role within Apple, Paul Furgale, an autonomous vehicle researcher, and is also seeking out other employees with robotics experience for the project … implying that Project Titan, as sometimes rumored, is looking to go head-to-head with Google’s autonomous-car initiative.

Whatever the truth, we’ll have to wait and see. It seems clear Apple is making a push into automobiles, but in what fashion is still a mystery. It’s likely to remain so for quite some time: Rumors have it the Apple Car won’t be revealed until 2020.

Source: The Wall Street Journal