Apple-designed packaging for third-party items hits store shelves


Apple is teaching third-parties how to create magical packaging.
Apple is teaching third-parties how to create magical packaging.
Photo: Cult of Mac

Apple is known for its uncompromising demands on quality, and now it appears that the iPhone-maker is helping third-party accessory makers learn the magic of making beautiful packaging too.

Apple Stores have begun stocking third-party accessories with redesigned packaging that was created with help directly from Apple. The new packaging aims to reinforce the Apple Store’s image as premium retail location by matching the color of Apple Stores’ storage wall.

Here’s a look some of the new packaging:


In Japan, Macotakara reports that Mophie has become the first third-party accessory maker to get the Apple packaging redesign. Shoppers can now find new boxes for the Mophie Power Reserve, Mophie PowerStation Plus, Mophie PowerStation Duo, and Mophie PowerStation XL.

Mophie’s previous packaging came in black boxes, but the company has switch to more simple white package design with minimal color. It was reported earlier this week that other companies are also getting a packaging redesign, thanks to Apple.  The move is part of a larger effort by Apple to give stores a more premium feel by reducing clutter and storing some items behind new shelving display units Apple has rolled out to stores.


Source: Macotakara