Tim Cook just finished a week-long tour of China, complete with stops at new Apple Stores across the country, as well as a visit to the elementary school at Communication University of China, and a meeting with China’s Vice Premier.
Cook created a Weibo account earlier this week to announce Apple’s new green initiatives in China, but the Apple CEO didn’t stop there. Rather than posting to Twitter, Cook stayed active on the Chinese microblogging all week, posting his interactions with customers and colleagues. In just five days, Tim has amassed over half a million Weibo followers (he’s got 1.3 million on Twitter) by keeping Chinese fans updated with seven posts during the trip.
Take a look at Tim’s awesome Weibo travelogue:
Visiting Apple Store at Xidan Joy City
“We had a great time at the Apple Store Xidan Joy City thanks to all the customers and employees there! Today in the Xidan Joy City Apple Store retail outlets very happy, thank customers and employees here!”
Dropping in at an iPad-focused elementary school
“Communication University of China Primary School today visited great! Thanked the teachers and students. Very pleased to see how innovation has brought change to the classroom, but also very proud iPad can play a role in it.”
Greeting store visitors
“What an honor to meet Mrs. Ma, a Shanghai teacher for 32 years and regular at our store on Nanjing East Road. Nice to meet Ma! She taught for 32 years, we frequented the Apple Store Nanjing East Road.”
Helping students with their school work
“Thanks to the students and teachers at the Elementary School at Communication University of China for a fascinating visit today. It’s great to see innovation making a difference in the classroom, and we’re proud that iPad is a part of it.”
Hosting an Apple Watch workshop with Lisa and Eddy
“Eddy, Lisa and I joined an Apple Watch workshop at the Apple Store West Lake in Hangzhou. Breathtaking store in a beautiful city! Me and Eddy, Lisa joined together in Hangzhou West Lake lectures Apple Watch Apple Store retail outlets. Beautiful city, wonderful retail!”
Before heading back to the states Cook capped off the trip with one last thank you to all the customers and staff during the exciting week-long visit to China. Meanwhile, his Twitter account has laid dormant all month, other than a short tribute to jazz legend B.B. King.