When Apple picked up Beats, they got a music service along with the headphone hardware and executive talents of Dr. Dre and Jimmy Iovine.
It looks like Apple has just upped its game, internally, in creating a Spotify-killer: Cupertino has just picked up four producers from BBC Radio 1, including key talent from hot radio property “BBC Introducing.”
According to Music Business Worldwide, Apple grabbed BBC Radio 1 DJ and producer Zane Lowe last month only to pull another four former BBC Radio 1 folks, including James Bursey, Lowe’s previous producer at the London-based radio station.
Bursey is headed to Los Angeles to team up with Lowe, while three other now-former BBC producers plan to work with the two radio stars, though they will continue to work from Apple’s London offices.
As soon as the One Big Weekend event at Radio 1 is done by the end of May, rumor has it that star producers Natasha Lynch and Kieran Yeates, the guy behind Radio 1’s new music introduction program, “BBC Introducing,” are the ones planning to jump ship to Apple.
“There’s no deynying that there’s something of an exodus from Radio 1 to Apple right now,” an unnamed source told Music Business Worldwide.
Apple has also been advertising for editorial staff to help drive its new streaming service, which is believed to launch in June.
Source: Music Business Worldwide
