Angela Ahrendts rallies the troops as Apple Watch launch looms


Apple's retail chief sends out a video message to help prep employees for this Friday. Photo: Apple
Apple's retail chief sends out a video message to help prep employees for this Friday. Photo: Apple

In a video sent out to Apple retail employees, Apple’s senior vice president of retail Angela Ahrendts clarified that the Apple Watch will be arriving for many customers this Friday, but that online ordering was still the only way the Apple Watch can be purchased right now.

Ahrendts talks directly to retail employees, reminding them that the Apple Watch isn’t the only great new product aut right now, but that it is an entirely new type of product and way of selling things for Apple.

“This is not just a new product for us, this is an entirely new category,” she says in the video, “and it is the first time we’ve ever previewed a product two weeks before the availability.”

Even with the horrible audio echoes and Ahrendts’ vocal-pause-laden and seemingly unrehearsed speech, the video is a fascinating look at the messaging all Apple retail staff will be hearing this week as they prepare for the hordes of new customers looking to buy an Apple Watch or new Macbook.

Exclusif : Angela Ahrendts évoque la sortie de… by mac4ever

In the video, acquired and posted by Mac4Ever on Daily Motion and filmed in front of the real estate and development offices off of Bubb Road in Cupertino, Ahrendts reminds employees that the Apple Watch’s official launch date is April 24th, that some people will be getting theirs in the mail on that date, and may be coming in to look for help in setting up their personal wrist computers.

The contact center, she reminds retail employees, will be online, and all of the questions about availability and other Apple Watch information will be online for sales associates to share with customers. She promises to get back in touch with everyone in the next few days or at least by next week to keep them up to date on any new information about the watch and the Macbook, which she reminds viewers also came out this week, calling the response to the Space Gray and Gold versions “off the charts.”

“The other thing I think is really really important – this isn’t just about the Apple Watch,” Ahrendts says. We are in the middle of the Macbook launch…One of the best Macbook launches we’ve had, and it’s only in very few countries.”

Arendts takes the last couple of minutes to assure retail folks that while this new way of selling devices is the best choice for the Apple Watch, they’ll still see more typical big product launches in the future.

“We love our iconic blockbuster launches that we do in the stores,” Ahrendts says. “Have absolutely no fear, you will see that.”

If you can handle the audio echoes of a poorly noise-cancelled video message, you can see the whole thing on Daily Motion now.

Via: Business Insider


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.