The Apple Watch is on display at the Salone Del Mobile design exhibition in Milan, Italy today. Attendees can see the Watch at the Carlo e Camilla in Segheria, a classy restaurant that’s been converted into an exclusive display area.
The high profile showcasing has Apple designer Marc Newson and longtime marketing exec Phil Schiller in attendance. Newson helped design the Watch with Jony Ive and was brought onto Apple’s payroll last year. Schiller is in charge of all the marketing behind Apple’s products.
Apple is displaying the Watch similarly to its retail store experience, with long wooden tables showcasing different models behind glass. There’s even a private booth for try-on appointments. Since Italy isn’t included in the Watch’s initial April 24th rollout, this is the closest many citizens will come to using one for awhile.
Here are more photos, courtesy of setteB.I:
