Did Apple miss most popular Apple Watch Sport color?

Did Apple underestimate the most popular Apple Watch Sport color?


There's a 64% chance that if you bought an Apple Watch Sport, this is the one you got. Photo: Apple
There's a 64 percent chance that if you bought an Apple Watch Sport, this is the one you got. Photo: Apple

Apple Watch preorders were off to a bang, with an estimated 1.25 million being ordered on day one. Of those watches, the Space Gray Apple Watch Sport with Black Band was, by far, the most popular.

Did Apple screw up its orders?

The question is raised by noted Apple pundit John Gruber, who notes on his blog, Daring Fireball:

One more thing about those Apple Watch estimates from Slice Intelligence: if they’re accurate, they suggest Apple screwed up the color choices for the Sport collection. According to Slice, a whopping 64 percent of Sport purchases were for the space gray model with black band, 22 percent for white, and a mere 6/4/4 for blue/green/pink respectively. If this is even close to the true mix, Apple probably should have left the blue/green/pink bands as accessories only, and added a black-strap-on-silver-watch choice.

There’s going to be favorite models for any iPhone release — how many people are trying to order gold Retina MacBooks right now?

Even so, 64 percent of all customers ordering a single SKU out of half a dozen options does seem to indicate Apple might have grossly underestimated where the demand was going to be coming from.

Anecdotally, while I have no interest in buying an Apple Watch at all, if I were to buy one, the Apple Watch Sport in Space Gray with a Black Band is probably the one I’d get. So count me among the 64 percent.

What about you? Which Apple Watch did you buy? And do you think Gruber is right?

Source: Daring Fireball


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