What it’s like to unbox an Apple Watch


Screen Shot 2015-04-08 at 4.23.22 PM

There are plenty of Apple Watch reviews out in the wild now, but we have yet to see a solid unboxing of the hottest new wearable in tech.

French newspaper Metronews did the honor, and here’s what opening an Apple Watch for the first time is like:

The Apple Watch comes in a surprisingly big box.

watch unboxing 1

There’s a box within the box that holds the actual Watch.

watch unboxing 2


The inductive charger is wrapped at the bottom of the main box, and it’s pretty long.

watch unboxing 3

Apple wants you to charge the Watch at night, so it makes sense for the cable to be longer than normal for charging next to your bed.

The Apple Watch is enclosed in a velvety case.

watch unboxing 4

What looks like a plastic piece keeps the band wrapped around the Watch elegantly. This unboxing was for the mid-tier Apple Watch, so there’s a chance the Sport model could come in a box that isn’t as nice.

Here’s how the Milanese Loop band works:

watch unboxing 5

Starts at $149.

Apple Watch preorders kick off this Friday at 12:01 AM Pacific.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.