Apple’s is continuing to make big changes in the friendlier post-Kate Cotton PR era with the announcement today that Chris Breen, the long-time senior editor at Macworld, has been hired by the fruit-flavored tech company.
Breen has worked at both Macworld and MacUser, but is making the change to working at the mothership after decades of covering the company as an Apple journalist.
“Just a note to say that I’ve left Macworld to work for a Cupertino-based technology company you may be familiar with,” Chris Breen told readers in a blog post. “As part of this change I’ll be leaving the public stage as Chris Breen Technology Guy…until further notice, my technology writing/speaking/radio/video/podcasting days are at an end.”
Chris is mum about what he’ll be doing at Apple, though with all the changes being made in the company’s PR department since Katie Cotton left, it’s easy to speculate it could be something related to that. We also wonder if fixing up the way Apple does tutorials couldn’t be on his plate after decades of offering troubleshooting advice.
Apple’s hiring of Breen is also another big hit to Macworld which laid off many of its long time editors last September when parent company IDG decided to stop publication of the 30 year old magazine.
Breen is the second big journalist hire Apple’s made in the past six months. Anand Lal Shimpi, the highly regarded tech reviewer and founder of AnandTech retired from the world of journalism last August without explanation. It was later discovered he had been hired by Apple, though his exact role at the company was also not mentioned.