Tim Cook: We don’t believe in the law of large numbers

By

Photo: Apple.
Tim Cook sees no reason why iPhone sales can't continue to grow. Photo: Apple.

How does Apple defy the law of large numbers as the company posts ever-increasing iPhone sales?

That’s one of the first questions Apple CEO Tim Cook was asked at today’s Goldman Sachs technology conference. While Apple posted a record 74.5 million iPhone sales last quarter, Cook says he sees no reason why that number can’t keep growing.

“We don’t believe in laws like the law of large numbers,” said Cook. “Steve ingrained in us that putting limits on your thinking are never good. So we’re never focused on the numbers, we’re focused on the things that produce the numbers…. We’re a product company.”

Listing Apple’s top accomplishments of 2014, Cook hit on iOS 8, Yosemite, HealthKit, Swift, iPhone 6, Touch ID on iPad and Mac sales continuing to gain market share.