Twitter blames loss of 4 million users on iOS 8 | Cult of Mac

Twitter blames loss of 4 million users on iOS 8


Twitter says iOS 8 killed its growth. Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

Twitter announced its fourth quarter earnings today, and while the social network beat its revenue estimates, it failed to meet Wall Street’s expectations for monthly active users.

The company only added an extra 4 million users in the quarter, bringing the total number of monthly active users to only 288 million. That figure was much lower than analysts’ predictions of 292 million, but according to CEO Dick Costello, Twitter’s slower-than-expected growth was mostly because of a bug in iOS 8.

On today’s earning call, Twitter said it’s growth would have been 8 million if not for an issue when users switched from iOS 7 to iOS 8. Over 1 million users disappeared during the switch because they were using Twitter in Safari and forgot their passwords, or didn’t download the app again.

The biggest portion of users were lost because of change to Safari Reader. The feature used to automatically fetch content shared by people you follow on Twitter, but in iOS 8 it only grabs new content when you open a specific tab in Safari. The change with Safari caused 3 million more users to now be counted as inactive over the previous quarter.

It wasn’t all bad news today for Twitter though. The company posted $479 million in revenue — far above the $453.34 million projected. Four million users is just a fraction of the 288 million users Twitter now has, but as Instagram, WhatsApp, and Snapchat are quickly passing it in users, every drop in the bucket counts.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.