Samsung’s S9W TV is the most beautiful gimmick you’ll never use

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The Samsung S9W designed by Yves Behar. Photo: Samsung
The Samsung S9W designed by Yves Behar. Photo: Samsung

LAS VEGAS — The first full day of CES if starting to wrap up and if there’s one trend starting to emerge, it’s that there are no trends. Nowhere was this more apparent than Samsung’s keynote, where the company threw everything and the kitchen sink into its announcement of new home appliances, a vacuum, a Virtual Reality service called Milk, a cute portable SSD, and of course, one of the craziest TVs we’ve ever seen.

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Dropping ridiculous TVs has become something of a tradition for Samsung at CES, and this year is no different with the SUHD S9W TV that’s touted as ‘the most seductive TV ever made.’ It’s just too bad you’ll never get to use their beautiful gimmick.

To help create the newest sexiest TV ever, Samsung enlisted the help of superstar designer Yves Behar who says he approached the design by looking at the TV “not as a consumer electronics product” you’ll actually use, but rather as a “piece of fine craftsmanship.”

To illustrate just how “OMG, gorg!” the S9W’s 4K display is, Behar and Samsung set the 82-inch curved screen on pedestal that also packs most of the TV’s hardware and a speaker. It even has a motor inside that automatically adjust the viewing angle to the perfect position so you can get totally immersed in whatever you’re watching.

It’s a phenomenally gorgeous piece of tech that looks more like a piece of art than a TV. Unfortunately, you’re probably never going to get put one in your living room. Samsung didn’t announce pricing or a release date for the TV, but whenever it does, it’s doubtful most consumers will be able to afford it. Instead it seems like more of a proof-of-concept than something you can buy. Just like that silly soccer goal TV they dumped on us at CES 2013. However, if you’re cool with a SUHD TV (that’s longform for 4K), you can pick up one of the JS9500, JS9000 and JS8500 units that have the same picture quality – sans pedestal – sometime in 2015.

Source: Samsung

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