Bose plans to take on Beats with its own music streaming service


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Is there room for Bose now that Apple has Beats? Photo: Beats
Photo: Beats

The battle for your eardrums is about to heat up in 2015, as a new report suggests Bose is planning to take on Beats with its own music streaming service next year.

Bose is quickly trying to transition into a media company, according to Hypebot which reports the company is readying its own “next generation streaming music platform” to take on Apple, Pandora, and Spotify. Details of Bose’s music streamer have been kept secret, but it isn’t being shy about its ambitions to poach some of Apple’s top designers.

A job opening for a senior user experience designer for cloud music services was posted recently by Bose. Along with mentioning that they’re looking for an expert to lead the “design and prototyping of our next generation streaming music platform and ecosystem of products,” Bose says the ideal candidate will have worked for Pandora, Spotify, Apple, Google Play, Beats Music, Rdio, or pretty much any other music streamer ever made.

Apple’s relationship with Bose soured in 2014 after it acquired Beats’ headphone lineup and music streamer for $3 billion. As the official headphone sponsor of the NFL, Bose demanded Beats headphones be banned from all games and press conferences. Beats cofounder Jimmy Iovine laughed at the ban, saying it made Beats look like a superhero. Apple then responded by banning Bose from its stores after selling the company’s headphones and speakers for years.

The transition from speaker maker to media company could strain Bose’s relationship with Apple even further, especially if its music streaming plans are as far reaching as it claims in the job opening.

How Bose’s service will make itself stand out from the likes of Spotify, Pandora, and Beats Music is unknown, but it might go after the audiophile market with a high-fidelity streamer. However, if there’s anything Bose could learn from Apple, it’s that just buying a streamer is easier. Perhaps they should just scoop up Neil Young’s Pono Player instead of taking on the music giants alone.

Via: VentureBeat


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