MasterCard is keeping the Apple Pay party going with a new ad featuring Gwen Stefani who’s been armed with a ‘Surprise launcher’ to blast cardholders with sweet prizes each time they use Apple Pay.
The ad is part of MasterCard’s new Priceless Surprises campaign that rewards customers with everything from handbags and golf clubs, to concert tickets, or a chance to hangout with the No Doubt queen herself. Gwen’s new single “Spark the Fire” is featured in the playful new ad directed by Sophie Muller that also includes a cohort of fashionista minions to help hone her aim.
Check out the full ad below:
Credit Card companies have been going crazy for Apple Pay over the past few months with a series of ads aimed at getting more customers to use Apple’s new mobile payments platform. Some banks like Wells Fargo want Apple Pay to succeed so badly they’re even paying customers to try it out.
This is the second MasterCard campaign to heavily feature Apple Pay since it launched in October. During the World Series, the company ran several ads featuring baseball fans using Apple Pay throughout the stadium.