Tim Cook joins RED brigade for World AIDS Day | Cult of Mac

Tim Cook joins RED brigade for World AIDS Day

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Tim Cook
RED CEO Deborah Dugan and Tim Cook show up at the Georgetown Apple Store to mark World AIDS Day. Photo: Deborah Dugan/Twitter

Apple CEO Tim Cook surprised shoppers at the Georgetown Apple Store on Monday by making an appearance to support the company’s commitment to World AIDS Day.

Cook tweeted photos of his visit to the store in Washington, D.C. He was surrounded by Apple employees wearing red T-shirts to mark the day, which is aimed at raising awareness about the spread of AIDS, showing support for people living with HIV and honoring those who have died from the disease.

Red has been the symbolic color since the World Health Organization established World AIDS Day in 1988. Apple is contributing a portion of its proceeds on products, accessories and gift cards sold Monday for the Global Fund to Fight AIDS.

Cook was greeted by RED CEO Deborah Dugan, who tweeted her own set of photos.