Apple CEO Tim Cook surprised shoppers at the Georgetown Apple Store on Monday by making an appearance to support the company’s commitment to World AIDS Day.
Cook tweeted photos of his visit to the store in Washington, D.C. He was surrounded by Apple employees wearing red T-shirts to mark the day, which is aimed at raising awareness about the spread of AIDS, showing support for people living with HIV and honoring those who have died from the disease.
Red has been the symbolic color since the World Health Organization established World AIDS Day in 1988. Apple is contributing a portion of its proceeds on products, accessories and gift cards sold Monday for the Global Fund to Fight AIDS.
Apple stores around the world are RED today for #WorldAIDSDay. Great to visit in Georgetown with @RED CEO @debdugan pic.twitter.com/Ogq2yNM5hp
— Tim Cook (@tim_cook) December 1, 2014
Cook was greeted by RED CEO Deborah Dugan, who tweeted her own set of photos.
Proud to spend #WorldAIDSDay with @tim_cook here at Apple Georgetown. #ThankYouApple $75MM & counting. #AppsforRED pic.twitter.com/vtHBgUVcM1
— Deborah Dugan (@debdugan) December 1, 2014
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5 responses to “Tim Cook joins RED brigade for World AIDS Day”
Oh the irony. Apple finally starts its its philanthropy. And of all the causes to contribute too Mr tim coo chooses AIDS. Anyone else see the irony in this one. Perhaps this one is a little close to home for Mr cook
Apple has always been philanthropic. This is also not the first year they have chosen to support RED.
Be better if he got dicks like Bono to pay tax. I’d put far more money in the system for aid than a few red ipods.
Cancer is a far worse than AIDs.. Also AIDs already has surpassed cancer in donations.. maybe they should choose a decease that actually kills and has no cure.
The employee red shirts are not to mark AIDs day – they are worn from late november to early January every year for the holiday season.