Microsoft borrows from Beats’ playbook in latest Surface Pro 3 ad



Microsoft’s $400 million plan to flood the NFL with Surface tablets hasn’t caught on too well this season. The hardware fumbled out the gate during preseason and even coaches and players have admitted the tablets are too complex to figure out, so in its latest ad for the Surface Pro 3, Microsoft has taken a page out of Beats’ marketing playbook.

The ad feels more like an commercial for NFL Stars than a tablet promotion and it’s got all the elements that have made Beats’ cinematic ads great: Pre-game preparations, close ups of super-star athletes, touchdowns, and some heavy rock music.

Beats launched a similar ad for its Studio Wireless headphones, only instead of starring super-star cornerback Richard Sherman from the Seattle Seahawks, Microsoft’s ad features super-star quarterback Russell Wilson from the Seattle Seahawks.

Watch Microsoft’s NFL ad below and see how it compares:

Via: The Verge