Ex-Apple VP Ron Johnson is taking on retail shopping with gadget delivery startup

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Ron Johnson revolutionized the retail shopping world when he left Target in 2000 to join Apple and design the entire Apple Store shopping experience with Steve Jobs.

Now, coming off a 17-month stint as the CEO of JC Penney, Ron is ready to reinvent shopping all over again, by getting rid of stores completely.

The Information reports that Apple’s former VP of Retail has found a third life after his disastrous stint at J.C. Penney, and is launching his own startup aimed at providing on-demand delivery services for gadgets.

Johnson is even stealing Apple’s talent to staff up his startup, and has already recruited former Apple VP Jerry McDougal to help in the operations. We still don’t know the name of the startup, or how it will differentiate itself from other companies like Amazon who offers dirt cheap prices on gadgets and with free shipping, but we’ll likely hear more as the project progresses.

Ron Johnson served as Apple’s VP of retail from 2000 to 2011. He was credited with creating the original Apple Store layout and Genius Bar, and turned Apple’s fledging retail operations into the most profitable stores per-square foot in the world.

 

Source: The Information