Vimeo launched a redesigned version of its Apple TV channel today that gives the popular video service a streamlined new interface.
Heavy Vimeo users should find it easier to get to their own collections and likes, while more causal users will benefit from a monthly “Staff Favorites” collection and additional content curation.
“We took our old menu, cut it down to the essentials, and put it at the top of the screen for easy access,” said Vimeo’s Brad Dougherty. “Discover awesome videos, keep up with your feed, tackle your Watch Later queue, and quickly get to your own videos, likes, and collections.”
Vimeo On Demand has also been added to the Apple TV, which is essentially Vimeo’s own version of the iTunes Store for previewing and purchasing original content. Everything from romantic comedies to hard-hitting documentaries are available for rent or download.
Apple TV users will notice Vimeo’s new look without having to manually update anything.