Tim Cook: How The Klan, MLK and Bobby Kennedy Shaped Me

While accepting a lifetime achievement award from Auburn University, his alma mater, Apple CEO Tim Cook told of how The Ku Klux Klan, Martin Luther King and Senator Robert Kennedy shaped his passion for human rights and equality. “Growing up in Alabama in the 1960s, I saw the devastating impacts of discrimination,” Cook said in New York on December 10th. “Remarkable people were denied opportunities and treated without basic human dignity solely because of the color of their skin.”

He recalled childhood memories of watching crosses burn on neighbors’ lawns in Alabama. “This image was permanently imprinted in my brain and it would change my life forever,” Cook said. “For me the cross burning was a symbol of ignorance, of hatred, and a fear of anyone different than the majority. I could never understand it, and I knew then that America’s and Alabama’s history would always be scarred by the hatred that it represented.”

You can watch the full speech below the fold:

Cook has been a very vocal supporter of workplace equality. He wrote a Wall Street Journal op-ed in support of the Employment Nondiscrimination Act, which would ban workplace discrimination based on gender or sexual identity. The proposed law was passed by the Democrat-controlled Senate but has not been taken up by the Republican-led House. During a recent Wall Street Conference call, Cook said he wants Apple to be “a force for good.”

Apple has non-discriminatory policies that Cook believes should now be written into law. “Now is the time to write these principles of basic human dignity into the book of law,” he said, noting that Apple is a company that deeply believes “in advancing humanity through its products and through the equality of all of its employees.”

Another point of Cook’s speech was the positive influence he sees Apple making on its customers. He shared that he receives hundreds of emails from customers every day, and he reads them all. “Last week, I received one from a single mom with a three-year-old autistic son who was completely nonverbal,” he said. “The child was recently given an iPad, and as a result, his mother told me that for the first time in his life he had found his voice.”

Cook noted that there are three photos in his office at Apple: two of Robert Kennedy and one of Martin Luther King. “They sacrificed everything, including their lives, as champions of human rights and of human dignity,” he said. “Their images inspire me. They serve as a reminder to me every day that regardless of the path that one chooses, there are fundamental commitments that should be a part of one’s journey.”

Source: AllThingsD

Leander Kahney

Leander Kahney is the editor and publisher of Cult of Mac.

Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.

He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.

Leander has been reporting about Apple and technology for nearly 30 years.

Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.

Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.

Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.

Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.

Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.

He has a diploma in journalism from the UK’s National Council for the Training of Journalists.

Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.

You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.