Ever since Phil Schiller admitted that Apple considered making a standalone camera at one point, we’ve wondered what the results would look like if Sir Jony Ive’s obsessive attention to detail was applied to a full-framed camera. As part of Bono’s charity auction for Project (RED), Leica unveiled The Leica M for (RED) designed by Jony Ive and Marc Newson that will be auctioned off at Southeby’s on Nov. 23rd to fight AIDS, malaria, and tuberculosis.
Jony and Marc redesigned the Leica M by going through a total of 561 models and nearly 1000 prototype parts over 85 days to create the one of a kind camera that features a laser machined aluminum body, and an anodized aluminum outer shell to go with the full-format CMOS sensor inside.
Get a glimpse of all the impeccable details in the gallery below:
Source: Leica
Via: PetaPixel
