When I was a kid, my dad had a book of record covers called “The Album Cover Album.” It was a big, glossy coffee table book of the classic LP covers from the 50s to the 70s.
My brothers and I spent hours copying the trippy Grateful Dead covers by artist Rick Griffin or making paper models of the San Francisco Victorians on Jefferson Airplane’s “After Bathing at Baxter’s.”

Growing up in Britain in the 70s, at the height of Two Tone and punk, everyone was music mad. Music was everywhere. It determined how we dressed (as punks), where we went (punk concerts) and who our friends were (other punks). Culture rotated around music.
These days, culture is defined not by music, but technology. The bull’s-eye logo of The Who has been replaced by the Angry Birds icon. The cover of “London Calling” is the cosmic wallpaper on your iPhone.
Apple’s iOS 7 is a big step forward in that evolution. Gone forever are the vestiges of interfaces of old; the skeuomorphic references to desktops, trashcans, leather and wood. iOS 7 is another step towards interfaces of the future. And with 500 million almost-overnight downloads, it’s going to be everywhere.
For me, one of the most interesting things about iOS 7 will be watching it bleed out into the wider culture. Just as the iPod launched a million gadgets in white plastic, iOS 7 will inspire countless website redesigns and scores of apps with minimalist interfaces. We’ll see lots more of that fashionably slim Helvetica Neue font and transparent tickers on TV shows.
Earlier this year I talked to Professor Andrew Hargadon, a design and innovation professor at University of California at Davis. Hargadon told me that when the iPod came out, it showed everyone what a good MP3 player should look like. Likewise with the iPhone. Everyone hated their cell phones before the iPhone. Not any more.
“Nowadays, we expect many things to have better designs,” he told me. “Because of Apple, we got to compare crappy portable computers versus really nice ones, crappy phones versus really nice ones. We saw a before-and-after effect. Not over a generation, but within a few years. Suddenly 600 million people had a phone that put to shame the phone they used to have. That is a design education at work within our culture.”
I’m hoping that iOS 7 will also be a design education. I’m hoping it’ll inspire new DVR menus and the telemetrics system in my car. I’m hoping it’ll inspire my kids to make paper models of their favorite app icons.
They’re already fans of The Clash.
Leander’s new book about Jony Ive and the Apple design studio is out in November.
“Jony Ive: The Genius Behind Apple’s Greatest Products” is available for pre-order on Amazon.

Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.