T-Mobile’s Un-Carrier Strategy Is Selling A Lot Of iPhones



For the last four years, T-Mobile has been just battered by the iPhone. Unable to ink the same deals with Apple as AT&T, Sprint, and Verizon to get the Jesus Phone on their networks at a subsidized price, T-Mobile tried to sell itself to AT&T, only to have the deal killed by the FCC.

In desperation, T-Mobile tried a new approach: they decided to call themselves an “Un-carrier” and start offering untraditional no-contract, upgrade-anytime-you-want plans. And you know what? It’s really paying off for them.

T-Mobile just posted its earnings for Q2 2013, and the results are very rosy. T-Mobile saw its strongest growth in the last four years, and had added 685,000 new subscriptions to its network. Overall, they’ve seen 1.1 million new customers, with the remainder being comprised of pre-paid.

Even crazier? T-Mobile’s phone sales have gone through the roof. They sold 4.3 million smartphones last month, a year-over-year growth of 71%.

Obviously, T-Mobile CEO John Legere chalks the success all up to Un-carrier. “T-Mobile’s Un-carrier approach has clearly resonated with consumers,” he said in a statement. “By fixing the things that drive them mad, like contracts and upgrades, and freeing them from the two-year sentences imposed on them by our competitors, they are choosing the new T-Mobile in unprecedented numbers.”

Obviously, T-Mobile is on to something here. The likes of Verizon and AT&T are already copying their early-upgrade approach. T-Mobile may not have the iPhone “officially” in the sense of a subsidized deal with Apple, but it’s quickly becoming one of the best networks to use your iPhone.

Source: T-Mobile

  • aardman

    I hated my cable carrier (notice the past tense), neutral on my wired internet, but have absolutely positive feelings about T-Mobile. Been a customer since before they were T-Mo; they really try to deliver great service and I chose to go smartphone-less rather than switch carriers just to get the iPhone. Now that the iPhone is on T-Mo, am finally going smart as soon as the 5S comes out.

  • joewaylo

    Before you do that Aardman, despite saving 50 bucks from anyone, you may want to research your region’s network complaints. Cellreception.com is one website I visit and entered my zip code to see who has the top cellular coverage. Most have rated AT&T over the rest in cellular reception there. Verizon surprisingly is #3 and T-Mobile is #4.

    In some areas such as your work zone, there may be a direct reversal. Surprisingly in Washington, DC for example it’s #1 Verizon and #2 T-Mobile.