Craig Ferenghi just gave us a demo of iOS 7. Here’s what is new about the look and design ethos of iOS 7.
• iOS 7 Parallax Motion — the background of the screen actually shifts with the accelerometer.
• The Weather app — you can now tap for more info, weather is animated with backgrounds, à la Yahoo’s Weather App but without Flickr Information. Pinch and you get an overview of all your weather zones.
• The Calendar is so clean, so flat. It looks beautiful: definitely inspired by some of the flatter calendar apps.
• iMessages has also been extremely streamlined. There’s a new gesture from the left-end to go back or forth between individual messages.
• Folders now have multiple pages!
• Game Center no longer has any green felt. It’s a much more attractive app.
• The Mail.app is redesigned, with much cleaner type. And you can use the same gesture as in iMessages to slide back and forth. There’s Mailbox app like action to swipe and organize mail from the main menu screen.
• There’s also a much flatter Notification Center. And it’s now available from the lock screen as well.
There’s a lot more here, but this is what Apple is showing off right now. Look for our in-depth preview later this afternoon.