Apple’s Smartphone Marketshare Will Peak Around 22% In 2013 [Analyst]


will a cheaper iPhone be enough for Apple to beat Samsung?

Even though we’ve seen some positive news over the past few months regarding Apple’s smartphone marketshare, there’s no denying that Android is the most dominant mobile platform in the world right now.

Apple may continue to grow its marketshare of the world smartphone market for another year or so, but according to one analyst, Apple’s marketshare will peak sometime in 2013 unless Samsung does something really stupid.

ABI research released their latest predictions on the smartphone market today and said that they expect Apple to peak at 22% this year, and then remain flat through 2018 as Samsung dominates the competition.

“‘Barring an unlikely collapse in Samsung’s business, even Apple will be chasing Samsung’s technology, software, and device leadership in 2013 through the foreseeable future,’ commented senior analyst Michael Morgan in a statement.”

Samsung has seen its share of the global smartphone market grow from 8% to more than 30% in 2012, by relying on Google’s Android OS while also offering a variety of different smartphones. ABI says that Samsung will probably branch out into other mobile OSes, such as Windows Phone, OS Bada, in the next few years, as an effort to continue their expansion.

Apple is expected to release a less expensive version of the iPhone later this year that many think will help them gain more marketshare among customers who want a smartphone but aren’t willing to pay the premium price for an iPhone.


Source: ABI

Via: TechCrunch