LAS VEGAS, CES 2013 – Poor Ronnie Khadaran.
It’s the first day of CES, and already visitors are destroying his booth. They keep ripping the display items from their stands. Instead of talking up his company’s new products, Marware’s director of marketing is busy trying to stop CES showgoers from destroying his booth.
One of the new items on display is Marware’s MicroShell Folio, a $35 hard plastic shell with a magnetic cover that doubles as a stand.
It shares the same name as an earlier product, but is a better design. I got a chance to play around with one on the show floor, and thought it was a nice, relatively inexpensive case for the iPad mini.
The Microshell Folio is thin and light. “You can hardly tell it’s on there,” said Khadaran, and I agree.
The case comes in black, purple, or blue with a soft-touch finish.
The soft polyurethane lid is magnetized, which wakes the iPad when it’s opened. However, the magnets aren’t strong enough to keep the lid stuck to the screen, so there’s an elastic strip that wraps around the front and can double as a hand strap.
The lid is lined with microfiber on the inside, which seems more for aesthetics than function. It’s hard to imagine the microfiber keeps the iPad’s screen clean.
There’s a slot on the case’s back for creating a stand: the lid folds back and tucks into it.
The new MicroShell Folio is half the price the of Marware’s old MicroShell Folio, which is a welcome development.
Khadaran also had trouble keeping visitors from manhandling the new Zoey, a purse for the iPhone 5.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
