If you’re reading this website on a new iPad or MacBook Pro with a Retina display, you may have noticed how crisp the logo is. Go on; take a good look. Zoom in with your fingers. Also check out the navigation bar, and the graphics for Reviews, Tips and How-Tos. See how clear and crisp they are?
That’s because we’ve upgraded the site to Retina — Apple’s marketing term for screens that are so dense with pixels, they’re practically invisible.
We think it looks really sharp. And next week, we’ll be giving the mobile site a complete overhaul to make it pretty for the iPhone 5.
Here’s what the site looks like on Retina and non-Retina devices.
Hit the jump for some of the geeky details:
The Retina upgrade involved doubling the resolution of most of the site’s graphics:
– Masthead (logo, logotype, social)
– Navigation bar
– Comments (non inline)
– Page background gradients (shortly to be done in CSS3)
– BC icons
– Footer icons and logo
– Search wells
For desktop, that means everything is x2. That means twice as detailed, not the original file blown up to twice the size.
The site is noticeably crisper and cleaner on new iPads and MacBook Pros with Retina display. You need a new machine to see the changes; the site remains the same for non-Retina devices. During testing, the difference was striking when turning the new graphics on and off. It was like focussing and defocussing a camera.
The work was done by Craig Grannell of Snub Communictions and Dan Draper of Dan Draper Designs. Thanks guys for the great work! And thanks to reader Adam Scott for pushing us to make the upgrade.
Here’s what the old site looks like when you zoom in on a non-Retina display:
And when you zoom in on the new iPad:
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
