Amazon Wants To Kill The iPad With $299 Kindle Fire HD And $499 Kindle Fire HD With LTE



Amazon is the only other company in the world that has a great ecosystem that might be able to compete with Apple’s. The Kindle Fire was a cute little tablet, but it definitely wasn’t an iPad Killer or even an iPad Competitor, but Amazon is looking to change that with the Kindle Fire HD.

The Kindle Fire HD is Amazon’s biggest tablet to-date with 16GB of storage and both 7-inch and 8.9-inch display models with a high definition display that uses a 1920×1200 resolution at 254ppi. Not quite as high as the new iPad’s but it’s pretty damn close. Amazon is also touting the “Advanced True Wide Polarizing Filter” and “Omni-Directional, full spectrum color” which basically means the screen looks good at almost any angle.

Amazon has also worked out a way to get 25% less glare out of their displays by removing the air gap between the LCD surface and the touch screen. No air gap means a sharper, cleaner image which is great when you’re using your Kindle in the outdoors, but if you want to use it indoors and pump video to your HDTV over HDMI, you can do that too.

What Amazon needs the most to compete with the iPad though is great content and Amazon already has a couple of HD apps ready to go for the Kindle Fire HD. They’re using an OMAP 4470 processor from Texas Instuments to power their new tablet. They say their processor is 50% faster than the Tegra 3 that is used in most tablets.

Rather than just having one speaker pumping out mono sound like the iPad, the Kindle Fire HD has dual stereo speakers that use Dolby Digital Plus. Bezos also took some time to point out that the Kindle Fire HD has two antennas while the iPad only has one.

As far as software goes, the Kindle Fire HD comes with a new feature X-Ray for Movies, where you can be watching a movie and ask, “who the hell is that guy?” tap on their face, and IMDB will show you all the movies they’ve been in. There’s a new feature called Whispersync for voice so you can listen to your Kindle books and read them in tandem.

Email has been updated to be speedier along with improved access syncing with Hotmail, GMail, and Yahoo!. Custom Facebook and Skype applications are also available for the Kindle Fire HD. Amazon even thought of proper parenting tactics for tablets and created  Kindle FreeTime that allows parents to set limits on how much time children can spend reading, watching videos, or using apps.

The 7-inch Kindle Fire HD will ship on September 14th and cost $199, while the 8.9-inch unit won’t ship until November 20th for $299, which might be after the iPad Mini launches for about the same price. Oh yeah, and if you really want 32Gb of storage and LTE you can buy the Kindle Fire HD with 4G LTE for $499.



  • RadTech5000

    I’m glad for this announcement, it’s healthy for Apple to have some competition out there even though it isn’t much. iPAD-Mini will most likely wipe it off the face of the market but still it’s fun to see other projects come and go, we live in exciting times.

  • Tony Oshlick

    “Amazon Wants To Kill The iPad With….”
    …and i want a million dollars and a hat made of dodo feathers sewn together by steven hawking! Since we’re wishful thinking and all…

  • Jdsonice

    And I want to be the King of England.

  • ddevito

    Nexus 7 beats both

  • technochick

    Everyone wants to kill the ipad. We’ll see after these are released if it does.

    Especially after we get more details about this LTE offering. Is it throttled, is it restricted to just Amazon downloads or anything. what happens if you go over 250MB, are you allowed paid overages and at what rate, or cut off. is this any LTE or just one carrier. and so on

  • iSteve

    This article must be in Cult of Amazon…right Buster?

    Here we talk about Apple. And anyway iPad is light years ahead of all the craps like Kindle Fire, Nexus 7, etc.

  • Steffen Jobbs

    Jeff Bezos seems to be stepping all over Apple’s toes with those tablets. I guess Apple will just lie down and be stepped on. I expect very soon to hear the media tech pundits start yapping about how Apple is in serious trouble because the consumers want cheaper tablets and Amazon is providing them. I suppose Amazon is selling these tablets below cost and Wall Street is cheering them on to take down Apple. Apple could use a service like Amazon Prime to suck in more consumers with some free media content.

  • zviivz

    Competition is good. Hoping that Apple will step up.

  • zviivz

    Competition is good. Hoping that Apple will step up.

  • Timorteus

    Hard to kill the iPad if they never release it outside the US.

  • Rachel Elizabeth Flohr

    While I do love my apple stuff, my iPhone and Macbook Pro, in the tablet market this holiday, Apple may finally have some real competition. The increase in size, storage capacity, HD graphics and options such as Amazon Prime which is a fabulous value for what you get there in free video and kindle lending library in addition to a massive library of pay per view movies, music, and books, the Amazon Kindle Fire HD, while maybe not an iPad killer is definitely going to give them a run for their money.