Apple Airs New “All On iPad” Ad [Video]


Screen Shot 2012-08-07 at 9.14.08 PM

Apple has just uploaded a new a new iPad commercial to their YouTube channel, following in the same manner as the previous iPad ad, talking about all the various capabilities of the 3rd generation iPad.

The new ad, entitled “All On iPad”, shows people tweeting, having a FaceTime chat, browsing the web, painting, reading, and more.

The ad runs as follows:

Read it. Tweet it. Be surprised. Be productive. Make a sale. Make some lunch. Make it movie night. Play a game, or an old favorite. Do it all more beautifully, with the retina display, on iPad.

Clearly, Apple is continuing to stress the importance of the Retina display, as this is the third commercial Apple has aired about the new iPad, highlighting the Retina display in each one.

Apple’s iPad ads have been traditionally different than its iPhone ads, which have recently featured celebrities, as well as its recent Mac ads, which have been met with much criticism. Clearly, Apple is continuing to broaden its advertising strategy in a number of ways, experimenting with ads targeted towards a wide variety of consumers.

All in all, the 30 second spot is very similar to its predecessor, using the same music and voice.

Thanks: Riley


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.