Apple CEO TIm Cook announced some interesting numbers during today’s Q3 earnings call. Apple’s “hobby” the Apple TV, sold a surprising 1.3M units just last quarter, totaling 4M so far this fiscal year.
With all this growth, Apple is still calling the Apple TV a hobby, although Tim Cook hinted at future plans, saying that Apple will “continue to pull the string and see where it takes them.”
Apple has stuck in the Apple TV game for quite a while, and it looks like it is starting to finally pay off for them.
