Get a Mac Ad Makes Time Machine Back-Ups Literal

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Great new “Get a Mac” spot from Apple last night showcasing the Mac OS X Leopard back-up utility Time Machine. A dozen Justin Longs as Mac — I don’t know whether to cheer or run screaming. Highly effective explanation of the technology, though. And it’s nice to see the campaign get kindler and gentler again after the Vista-attack ads.

Via TUAW

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