Never Get Dust Or Bubbles Under Your Screen Protector Again With The PureTek Roll-On [CES 2012]



LAS VEGAS, CES 2012 – Here’s the secret business of most polyurethane iPhone screen protectors: they know you’re not going to be able to get it on perfectly aligned without bubbles or pieces of grit underneath. In fact, they’re counting on you making a mash of things, and having to buy an expensive replacement.

But that business model is a double-edged sword, thinks Pure Gear. Sure, make the process of applying a polyurethane shield difficult and you might sell first-time buyers two instead of one the first time. But since the process is such a pain in the butt, and so hard to get right, many consumers never try again after the first time they mess it up.

That’s where Pure Gear’s incredible new shield applying tech comes in. Called the PureTek Roll-On, Pure Gear’s solution makes applying a polyurethane shield to your iPhone as easy as rolling a new coat of paint on the wall.

Here’s how it works. When you buy a shield from Pure Gear, it comes in packaging that also serves as an installation bed. This bed perfectly fits an iPhone 4 or iPhone 4S, and holds it in place so the PureTek shield can be applied. All you do is wipe the screen down, grab the PureTek roller and pull it from the top-to-the bottom of the device. It takes seconds and results in a perfectly aligned, dust and bubble-free screen protector almost every time.

We got a chance to try it out ourselves, and it works great. I couldn’t apply an Invisible Shield to save my life without a hermetically sealed vacuum chamber and an assortment of robotic helpers, but I had my iPhone protected with a PureTek Roll-On shield within seconds, without trapping a granule of dust or a single bubble of air.

The PureTek Roll-On shield costs $19.99 each, and Pure Gear stands by the product enough to offer a free replacement if you somehow manage to mess the installation up. Each shield is made of grade A polyurethane that is self-healing and gouge, puncture and scratch resistant. If you want one, you can get it today direct from Pure Gear’s website.

If you’ve ever spent months fuming at a mote of dust under your Invisible Shield, peel it off, and give the PureTek a try. This product is an understated gem.

  • Len Williams

    Years ago I bought a screen protector for my original iPhone first gen. I never got around to putting it on, and although I still carry and use that very same phone in my pocket on a daily basis, and have for years, the screen doesn’t have a scratch or gouge in it of any kind. The glass that Apple uses is very strong and scratch resistant, so I question the actual need for these protectors. I’m not especially delicate with my phones. 

    Anyone out there that has experience with their glass getting scratched up, and if so, how? I’m thinking that these protectors are like virus software for the Mac–it’s rarely needed if at all.

  • al friede

    i’ve had a design idea for this in mind for some time, and i’m actually glad to see that someone’s beat me to it, as it’s about damn time!!!

  • JamesDavis

    Great idea, although I find the iPad more of a pain to get screen protectors on since it’s so much bigger.  Would be fantastic if they did one that could cope with both – hint!

  • Jackson Myers

    Yeah my iPhone 3GS got scratched up after one day in my pocket without protector. I didn’t put it in the same pocket with my keys either! These weren’t huge deep scratches but they were clearly visible in good lighting. I’ve been using a protector ever since that happened.

  • joewaylo

    I’d use a screen protector, if they made one designed for your cases. Every time I have applied a case, the screen protector peeled up and off. Cutting them is dangerous as you can misalign the cutting and waste a screen protector.

    I’d prefer buying the case from someone who made it with a screen protector build on it that didn’t dust up.

  • Karl

    I with you. I’m not particularly easy on my iPhone 4. It gets shoved in my pants pocket with keys, money clip, and/or a Flash Drive. It’s flown off my car seat, has slide down between my gear shift and seat. (I could go on)

    I only have the Apple Bumper protecting it. It doesn’t have a scratch on the front. The back of the phone is another matter. It has quite a few scratches.

  • iDaBoss

    zagg makes screen protectors that fit with cases. of course, i don’t like zagg that much.

  • vistarox

    Nice job to the people at PurTek. I hope they get this patented. 

  • Len Williams

    Are you talking about scratches to the back of the 3GS or the glass? As I said, I carry my bare 1st gen iPhone in my pocket, and there are absolutely zero scuffs, scratches or rough areas on the glass.

  • Mohammed Mahmood

    One question, is this device only intended to be used once or can you use it again to apply other screen protecters to other iphones?

  • Jackson Myers

    Talking about glass.