LAS VEGAS, CES 2012 – Here’s the secret business of most polyurethane iPhone screen protectors: they know you’re not going to be able to get it on perfectly aligned without bubbles or pieces of grit underneath. In fact, they’re counting on you making a mash of things, and having to buy an expensive replacement.
But that business model is a double-edged sword, thinks Pure Gear. Sure, make the process of applying a polyurethane shield difficult and you might sell first-time buyers two instead of one the first time. But since the process is such a pain in the butt, and so hard to get right, many consumers never try again after the first time they mess it up.
That’s where Pure Gear’s incredible new shield applying tech comes in. Called the PureTek Roll-On, Pure Gear’s solution makes applying a polyurethane shield to your iPhone as easy as rolling a new coat of paint on the wall.
Here’s how it works. When you buy a shield from Pure Gear, it comes in packaging that also serves as an installation bed. This bed perfectly fits an iPhone 4 or iPhone 4S, and holds it in place so the PureTek shield can be applied. All you do is wipe the screen down, grab the PureTek roller and pull it from the top-to-the bottom of the device. It takes seconds and results in a perfectly aligned, dust and bubble-free screen protector almost every time.
We got a chance to try it out ourselves, and it works great. I couldn’t apply an Invisible Shield to save my life without a hermetically sealed vacuum chamber and an assortment of robotic helpers, but I had my iPhone protected with a PureTek Roll-On shield within seconds, without trapping a granule of dust or a single bubble of air.
The PureTek Roll-On shield costs $19.99 each, and Pure Gear stands by the product enough to offer a free replacement if you somehow manage to mess the installation up. Each shield is made of grade A polyurethane that is self-healing and gouge, puncture and scratch resistant. If you want one, you can get it today direct from Pure Gear’s website.
If you’ve ever spent months fuming at a mote of dust under your Invisible Shield, peel it off, and give the PureTek a try. This product is an understated gem.