Apple Prepping 32-inch And 37-inch TV Sets For Fall 2012 Release [Rumor]


Apple iTV iMac hybrid concept

With rumors of a standalone Apple television set ramping up, Digitimes is reporting that Apple has told suppliers to begin prepping for the manufacturing of an Apple TV set in the first business quarter of 2012, with an expected release in the fall.

The TVs in question will only be available in 32-inch and 37-inch flavors initially, according to the report. Rumors have suggested that Apple will eventually abandon the current Apple TV set-top box and focus on an integrated solution with its own television hardware.

The supply chain of Apple will start preparing materials for iTV sets in the first quarter of 2012 in order to meet Apple’s schedule to launch the new display products in the second or the third quarter of 2012, according to industry sources.

A previous report from The New York Times claimed that Apple is working on a Siri-powered television with a projected release of late-2012 or early-2013. This report from Digitimes lines up with a recent piece from The Wall Street Journal in which it is said that Apple will reduce the price of the current Apple TV boxes and continue to sell them alongside a new television. Apple executives have reportedly been planning an ‘iTV’ for years, with Steve Jobs admitting that he had “finally cracked it” to biographer Walter Isaacson.

Analysts have predicted that Apple is working to bring TV-like functionality to the iMac instead of creating a standalone television. Rumors from overseas have also indicated that Apple is focusing on smaller screen sizes for its future TVs.

The real question will be whether Apple decides to release one more iteration of the Apple TV set-top box before lowering its retail price. Since people don’t buy new televisions often, it would make sense to continue offering a plug-in solution for customers that recently bought an expensive flatscreen.

  • Andreas Booher

    I’m highly skeptical of this rumor.  Seems so unlikely that Apple would only release the true AppleTV in those sizes considering how hight the demand for 42″+ TVs these days.  Televisions aren’t like iPads, Apple won’t be able to decide for the consumer what the “right” size of the product is.  Television size is determined by the size of the space it is used in and I’m sure more than one person who’d be interested in buying one of these would be placing it in a space that requires more than 37″ for comfortable viewing.

  • B066Y

    I agree, they need to double those sizes for me to be interested.

  • Zulvianes Budiman

    Apple will step up to the ‘big’ screen eventually. In time. As they did to every kind of their product, gradually as always. 

  • christmascardholder

    Well I think they need to produce more options for the consumers to choose from.

  • SupaMac

    the REAL question will be if these come in matte and not glossy.

    Boo apple and their newfound hatred for matte displays.

  • Oren Aks

    juss sayin…


  • jamesbarsby

    It’s going to be confusing if they use that branding in the UK, as one of our main TV channels is called iTV. They even use the lowercase i in their logo, like the one in the mockup.

  • jamesbarsby

    I have a 32″ TV as do most of the people I know, I think it’s an AmerIcan thing to want a TV so big that it dominates your living room.

  • jamesbarsby

    I have a 32″ TV as do most of the people I know, I think it’s an AmerIcan thing to want a TV so big that it dominates your living room.

  • Ricardo Morgado Ferreira

    No, it’s not an American thing to want a big screen.

  • ADimensionOfMind

    42″ is the minimum set size surely? I wouldn’t consider anything smaller as my main living room TV.  Gonna have to wait for iTV2 and a jump in screen size it seems…

  • Fearless_fred

    They’ve already effectively conceded that the name iTV will not be used, considering that when the existing Apple TV was first announced, it was going to be called iTV, but they changed it because ITV  already exists (and has done for 60 years) as the major commercial broadcaster in the UK. Add to that there are are a number of existing TV stations around the world (including some in the US) that are also called ITV. There’s no way that the name will be iTV.

  • volodoscope

    iTV is already trademarked, and Apple can’t use it. We’ve been over this so many times. Why people keep saying iTV? It’s Apple tv!

  • volodoscope

    Apple been showing this generic tv for years. It looks like a sony tv from 2007 without sony’s logo. Apple is showing tv because you can listen to iCloud music on apple tv now. That’s why. Apple wouldn’t be “hiding” or “hinting” about something like that. It’s just fan’s imagination.

  • volodoscope

    lol, you realize that movies look better in glossy displays because only they can show “True Black” color. But most tv’s are not using glass on their displays, it’s plastic. But I am pretty sure Apple will use Glass and Aluminum so yeah it will be glossy. But just like iPhone and iPad the screen can automatically adjust it’s brightness, unless someone has their TV outside, it shouldn’t be a problem.

  • volodoscope

    I agree. I think 32″ and 42″ are the best option for majority.

  • volodoscope

    Didn’t you see all those cable options in the back? That’s options!

  • Aj Tk427

    yet another dumb rumour.
    Look, everything people are saying is that the ATV(entire TV rumour), is going to change cable, i.e. this will need to be pushed that it will replace your main TV and change your life kind of crap that is Apple.  Therefore, if they want this to sell, they will need this to be a minimum of 42″  How in the hell is Apple going to push a more expensive TV at only 32″ and 37″ (we all know it’ll be more expensive) that will replace current TVs, or convince people that oh, I should pay x amount of dollars for a 37″ TV when I can get a 55″ for less.

    I’m a huge Apple fan, and would love to see an Apple iOS TV and what Apple could do (since my current Rogers cable is complete shit) but I’m not going to dump out for a 37″ TV, my next TV will be 55″ or above, and that is the trend, people are not going smaller!  Again, I don’t believe the ATV rumour myself anyway, why do I need an entire TV when I can get the same experience from a box that is plugged into my TV.

    I wish CoM, when you post rumour articles, take at least a little bit of a logical view at it and make an opinion about the rumour.

    i.e this one seems like pure bullshit.

  • Bob Forsberg

    I see my new 32″ iMac with TV built in…retired will be my 24″iMac and (too big for real use) 3D 73″ Mitsubishi.