Could it get any sadder? Ten years late, Microsoft is finally set to open its sad sack retail store later today at Tysons Corner, pretty much directly across from the original Apple Store that started it all way back in 2001. Needless to say, the world’s pretty much yawning at the news, and so Microsoft is trying anything to get people to attend the grand opening. I’m not sure what’s sadder, though: the fact that they hired a Jonas Brother to draw in crowds, or the fact that the Jonas Brother they hired, Joe Jonas, is both a Mac user and a former entertainment act for Apple, famously drawing scores of screaming teens to the SoHo Apple Store in 2008.
