In Sweden, international human rights and justice advocacy group Amnest International has launched a poignant advertising campaign called Slide to Unlock that uses custom iPhone and iPad wallpapers to try to raise awareness of the many innocent people wrongfully imprisoned around the world.
The campaign is as haunting as it is clever. Using free wallpapers, Amnesty International’s ads take advantage of the iPhone and iPad’s “slide to unlock” gesture and the ability to use different wallpapers on both your home and unlock screen to show the wrongfully imprisoned literally being freed by someone just opening their phone and sending a text.
The full series of ads below.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
5 responses to “Check Out Amnesty International’s Haunting Campaign To End Wrongful Imprisonment Using Your iPhone’s “Slide To Unlock” [Video Gallery]”
So I gave to them earlier this year… since I’ve been hounded by a company called TeleFund 4 times a week vis phone to give more and lots of emails from Amnesty Int. I contacted them by email it came back saying they could be expected to answer all the emails they get but would turn mu complaint over to their webmaster? Now I’m getting that same response letter over and over again.
They are a good organization but al this crap sucks! They won’t ever get any of my hard earned money again.
So I gave to them earlier this year… since I’ve been hounded by a company called TeleFund 4 times a week vis phone to give more and lots of emails from Amnesty Int. I contacted them by email it came back saying they could not be expected to answer all the emails they get but would turn my complaint over to their webmaster? Now I’m getting that same response letter over and over again. They are a good organization but al this crap sucks! They won’t ever get any of my hard earned money again.
Why is Cult of Mac pointing to to wrong URL? It’s http://www.amnesty.org/ and not http://www.amnestyinternationa…