The Lines For Steve Jobs’s Bio In China Are Absolutely Insane [Video]

Ever since Steve Jobs’s untimely death and the release of Walter Isaacson’s biography, America’s been going Steve crazy… but you know where Jobsmania is even worse? China. In fact, from the launch lines, you’d think it was the iPad 3 that was coming out, not a book.

Not only were the lines stretched around the block, publishers have already sold out of the 250,000 copy run of Isaacson’s book. There’s even some photos of some nifty Steve Jobs sculptures made out of actual copies of the book.

Here’s one particularly hardcore buyer:

Wang Xiaochuan, CTO of Sohu, a major web portal in China, said:
“I purchased 500 copies of the book for my colleagues, I hope they can learn from it.”

Douma Zouzou, who wrote in response to a passage from the book in which Mr. Jobs rejects the idea that companies should give consumers what they want, instead of what they need, said: “Reading this, I’m incredibly moved. It’s people who think like this who are the real elites pushing society forward.”

Check out more details over at MICGadget.

John Brownlee

John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.