Steve Jobs Finally Reveals Where The Name “Apple” Came From

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Although everyone knows that Apple Computer was named after the namesake fruit, Steve Jobs has never talked about where the name came from — until now (AFAIK).

It was named during one of his fruitarian diets, Walter Isaacson’s new biography of Jobs reveals.

On the naming of Apple, he said he was “on one of my fruitarian diets.” He said he had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating.”

AP: Jobs questioned authority all his life, book says