While the vast majority of us gave up hope on the white iPhone 4 and just bought the black one instead, one analyst believes that the white device’s “mystique and scarcity value” could generate 1-1.5 million sales per quarter for Apple. Brian White, an analyst at Ticonderoga, believes the delay in the white iPhone’s release could drive sales.
Speaking to The San Jose Mercury News, White said:
The purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the ‘cool factor.’
In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September.
The white iPhone 4 finally went on sale today – 10 months after it was announced. Various manufacturing difficulties were blamed for its delay, and at times many speculated the device would never make it to market. A Cult of Mac poll yesterday revealed that only 12.41% of readers will buy the white iPhone, while 40.98% said they were now waiting for the next generation of the device.
[via MacLife]
Killian Bell is a freelance writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.
12 responses to “White iPhone 4’s ‘Mystique’ Could Generate 1.5 Million Sales”
I’ve got mine!
The moment we’ve all been waiting has just been announced, the white edition to iPhone4 is being shipped to US retailers to be on sale tomorrow, Thursday April 28th. ..http://bit.ly/kTOOwP
He just says that because his name is White.
Call me Ishmael.
I’m surprised to hear that sales would be boosted by a white iPhone. Sure, there’ll be people that will buy them as a matter of availability, but I wouldn’t think there’d be that many people attracted to the color. I figure those iPhones would get dingy from sweat and dirt after using them for a short while. Gook would start piling up in the crevices and it would be so easy to notice. It sure wouldn’t be something I’d purchase unless I intended to put a clear case over it.
The title is SO true. I want an iPhone 4 in white and I’ve been saving up for an iPhone for months now. [The mandatory iPad 2 and MacBook Air purchase didn’t help] but still…
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