Dancing at Apple’s retail stores is becoming quite a trend. First there was iJustine, followed by the lip-syncing kid iTr3vor, and now the cast of a Disney TV movie.
Over the Easter weekend, the cast of Disney’s new made-for-television movie, “Lemonade Mouth,” invaded the Apple retail store at The Grove in Los Angeles to dance a number in front of amused shoppers.
Staff eventually gently shoed them out, but unfortunately not before the movie’s title song “Determinate” drives you absolutely f–king crazy.
Via TUAW and IFOAppleStore.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
31 responses to “Watch These Dancers Flashmob Apple’s Store In L.A. [Warning: Music Will Drive You Crazy]”
that is f’in awesome lol
Meanwhile over in the Microsoft store….(the sound of crickets)
Meanwhile over in the Microsoft store….(the sound of crickets)
I actually kind of like the tune. They did great job. Kind of reminds me of ….when I was in high school.
When did Disney become a breeding ground for homosexuals, I think it was about the time high school musical “came out”.
Hmmmm, not a very good flash mob, to be honest. Looked more like a bunch of kids that decided to dance a bit.
I wish i was there
How does 15 people constitute a mob? How does a choreographed (literally), meticulously planned performance constitute a “flash?” A few hundred people showing up out of nowhere – hundreds of nowheres – at Victoria Station to dance to their own private iPod music is a flash mob. Santa Clauses as far as the eye can see mysteriously meeting up in Leicester Square to sing carols is a flash mob. This might barely qualify as guerrilla marketing (just barely). though since this is Disney whose largest shareholder is also Apple’s largest shareholder it’s really just a publicity stunt (how many coordinated camera angles can you have and still qualify for guerrilla status?), but it’s definitely not a flash mob.
Cute. It could have been coordinated between Disney and Apple via Steve but I’m not convinced.
However, if this occurs at other establishments such as Starbucks, Lincoln Center, or McDonalds then I would agree that this is more than just a cool prank and the Disney Board must be involved.
Loved it. They had fun and the crowd did too.
The best thing about video is the end, when Apple employees were cast. So I like Apple, they give you free advertising (besides themselves) that I would bring you the news and you send them to the street.
If Apple gets no money, no one here gets no money. Droit de seigneur, as in the Middle Ages.
It’s bad and boring.
hahahahahahahahahahahahahahahahahahahahahah – some sick came up. NO. Not funny, FAIL. smallest flash mob ever? Yup. T-Mobile UK did some of the best flash mob promos as far as I am concerned. If you can’t get a big crowd together just don’t bother, it looks so weak. Done right, done big, done clever….
http://www.youtube.com/watch?v…
Wow… that was TOTALLY gay. Hey Kids… listen to some MUSIC by ARTISTS who aren’t overproduced synth bleep box crap with repetitive chords for a change.
Very cool. Genial. And the music is infectious (in a good way)!
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