New photos reveal how Apple Card will be presented to consumers when it starts reaching early adopters this summer.
It’s the first time we’ve seen the titanium Card’s fancy packaging since it was announced back in March. It is said to be in beta testing with Apple employees ahead of its launch.
Apple has taken big steps toward making its products more sustainable. As part of that mission, it just released a new “Paper and Packaging Strategy” white paper, which lays out the various measures the company is taking to lower the environmental impact its packaging has on the world.
An apparent iPhone 8 photo straight out of Foxconn has confirmed one of our biggest fears for Touch ID: It will be relocated to the back of the device.
Apple has been working to embed its fingerprint scanner into the iPhone’s display, but it seems the technology won’t be ready in time for this year’s big refresh.
Apple is now protecting enough sustainable forest land to cover all its paper packaging needs. The news is a major milestone for Apple, which has been buying up massive swathes of forest around the world for the past couple of years as part of its sustainability drive.
It means that Apple has already hit its goal of protecting 1 million acres of responsibly-managed forest by 2020 — two-and-a-half years ahead of schedule!
Now that Samsung has asked for all Galaxy Note 7 units to be returned and ceased production, the device is worthless. Even if you decide to keep yours (which you shouldn’t), it’s going to have no resale value. But you might be surprised to learn that its box has.
Some Note 7 owners have already taken to selling their packaging on eBay, and some listings are calling for as much as $60.
Apple may have given up on the iPhone 5c pretty quickly, but it looks like the iPhone SE could be a long-term fixture in its lineup. That’s if this sketchy packaging for an “iPhone 6 SE” is to be believed.
We’ve had various glimpses of the iPhone 6s itself, but until now we’ve not seen the beautiful, crisp white packaging it will come in.
That (may have) changed, with a new leaked photo appearing to show the box for the phablet-size iPhone 6s Plus. Like the next-gen iPhone itself, the box doesn’t differ substantially from the design of its predecessor, although the packaging does feature a few revealing details.
Check it out below:
We already knew that Apple has taken an interest in how its third-party partners present their wares in the Apple Store, but a leaked memo is describing just how seriously the company is taking this new initiative.
Other than the clean white background that it’s so fond of, Apple is also asking vendors to pay attention to the typefaces they use and even the angles from which they photograph their products.
So it turns out Apple is controlling and particular. Who knew?
Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure without compromising on intuitiveness.
However, it’s a mistake to think Apple is the only company that pours thought and care into something as basic as a box. In light of the recent rumor that Apple will be working with third-party accessory makers to co-design packaging for their products in Apple retail stores, it’s clear many other companies care as well. It’s about being eye-catching without straying from uniformity, it’s about being simple yet still adorned.
With this spirit in mind, take a look at some of the other electronic companies out there getting extremely creative with their product packaging. The goal for these seems to be making the boxes as gorgeous as the products themselves – and they succeed.
Here’s a comics crossover you can drink to: Rogue Ales is bottling a birthday brew for Hellboy.
Rogue’s Right Hand of Doom Red Ale pays tribute to the demon-spawn character created by Mike Mignola. A Mignola drawing of the wisecracking, cigar-chomping, supernatural badass adorns the label, just as the comics franchise reaches legal drinking age in the United States.
Martin Hajek usually puts his considerable 3-D rendering skills to the task of creating conceptual models of Apple’s upcoming hardware. But after producing his highly-accurate rendering of the iPhone 6 last week, the Dutch artist has tried his hand at something a bit different: imagining a new kind of retail packaging for Apple’s next smartphone, as well as what the iPhone 6 will look like when it’s on display at your local Apple Store.
Be honest…the first time you saw a cassette or Nintendo-style retro case, you wanted it. But quality-wise, these style of cases just hasn’t been up to snuff. Until now. Rocketcases did the right thing, and made the cases we all wanted the way they should have been made the first time.
Now you can choose two cases from a variety of options. Whether you pick the classic black or white GameBoy, multi-colored cassette tapes, or the black or grey “Ghetto Blaster” boombox, you’ll get them for an incredible deal – just $25 – during this limited time Cult of Mac Deals offer.
The iPhone 5C is quite possibly Apple’s worst-kept secret so far. We been enjoying photos and videos featuring its colorful plastic back and other internal components for a number of months, and now a new video has surfaced that shows a seemingly complete handset powered on and being played with.
The Atrio case, a Kickstarter project from Craftwerk USA, is an aluminum bumper that’ll cost you a crazy $90 (less for early-bird pitchers). But the clever twist here is that the box it comes in doublers as a stylish – and matching – iPhone stand.
We’ve seen a number of Apple fans come up with clever docks for the iPhone by using packaging materials Apple ships products with. Taking a cue from their customers’ resourcefulness, Apple has a new patent that shows iPhone packaging that can also double as a dock after it’s been opened.
The new Lightning-to-30-pin adapter is a tiny thing, just a little dongle that routes signals from your old iPhone dock or connector to the appropriate pins in the new Lightning adapter. It’s smaller than the size of a matchbook.
Despite this, however, reader Doug P. emailed us with an image of how much packaging the adapter comes in: not only is Apple’s retail packaging for the adapter six times bigger than the adapter itself, but the shipping box it comes in looks like could easily hold up to thirty adapters without their packaging.
Apple’s efforts to be greener mean it boasts some of the most environmentally friendly gadgets on the planet. The new iPhone 5, for example, is one of the greenest smartphones money can buy. Apple also tries to make its packaging green. In fact, the packing for its new EarPods is so environmentally friendly that it turns to mush when you submerge it in water.
There’s no denying that Apple’s success with iOS has influenced every aspect of their business, but it goes even further than you might think: Apple’s now even modeling its packaging after iOS app icons!
Apple is generally known not just for the minimal design of its products, but also for the minimal design of its packaging. But when it comes to the new MagSafe to MagSafe 2 adapter, the box is not only huge in comparison to its payload, it also consists of a frankly ridiculous number of individual parts. And Paul Kafasis, boss of Rogue Amoeba software, has the photos to prove it.
As the Mac approaches its thirtieth birthday and its progeny, the iPhone and iPad, grow to eclipse their parent, the resale and collector values of vintage Macs is steadily increasing. One of the things attractive to collectors when looking for old systems is original packaging – outer boxes and inside accessory packs. Such items add to period completeness and can significantly increase the value of an item.
We know Apple puts a lot of effort into its product packaging to ensure it’s almost as beautiful as the product within, but you may be surprised to hear that an entire room within the Cupertino company’s headquarters is dedicated to testing different variants of product packaging.
