The Audio-Technica ATH-CKX7iS, which comes in, oh, about a bazillion colors. It’s a SKU horror show!
Audio-Technica has far, far too many models of in-ear earphones to count. I mean, literally — I tried counting them and gave up due to exhaustion and severe dehydration (I stopped at about 20, which makes me a wimp and means I should probably drink more water).
So why are they adding six more models (which the company is calling their “SonicFuel” series) to the mix? And why do they bear an uncanny resemblance to Monster’s iSport earphones, right down to the swiveling ports and massive flange? Whatever the answers to these questions might be, the new sets, at $50-$100, are in just about the right price-range for holiday gifts; and if the fit really is identical to what we experienced with the iSPorts, they’re probably really comfy.
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The quality of Audio-Technica’s products is legendary, and their ATH-M50 headphones ($200) are no exception. Mids are smooth, highs are clear — and the bass rocks my ears. In fact, these guys are the cans for rock.
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Boy, those blue-shirted Apple employees must be going nuts just trying to keep up with all the different in-ear headphones out there. Still, can’t hurt to have a few more at the party — especially if they’re from a manufactrer with a rep for awesome bang-for-buck.
The ATH-BT03 (pictured above) is going to grab all the attention. It’s an $80 wireless Bluetooth headset that does the whole phone and music thing and looks wicked small.
Audio Technica’s other anouncement yesterday, the less flashy ATH-CK400i (jeez, their marketers must have attended the same fun product-naming class the marketing peeps at Sony did) is simply an in-ear set with an inline controls and a mic — but it’s priced at a measly $60.