Top stories

Microsoft’s My Documents Folder Makes Triumphant Return – On iPad

20100209-mydocuments.jpg

Earlier today, I was reading Infoworld’s article, The iPad questions Apple won’t answer. The first question they listed was “Can you save and transfer documents to the iPad?”, and their assumed answer was “No”; they suggested that the only way to do this would be to open a document from an email message.
I read that [...]

Top 5 Things To Check Out at Macworld 2010

Macworld 2010 opens today. It is the 25th annual gathering of Mac users. That’s right, 25 years!
But thanks to the absence of Apple this year, this “Mecca for Mac Heads” may be the last. So check it out while you can.

The show runs for 5 days. The Expo showfloor opens on Thursday at noon.
For the [...]

Opinion: MacBook, or iMac + iPad?

20100208-imacipad.jpg

The announcement of the iPad has done a lot of things: it’s stoked up excitement in the Mac using community, it’s got a bunch of developers feverishly coding exciting new stuff, and it’s got retailers and cell phone companies the world over drooling over the money they can make from it.
And it’s also somewhat upset [...]

In Depth: 30 Days with the Nexus One

It’s been a month since my review of Google’s “SuperPhone”, the Nexus One. Since that time, we’ve surfed, updated facebook, navigated, called, played endless hands of cribbage and even tried to freeze it to death on a trip to Dayton Ohio. Follow me after the jump to find out does the “SuperPhone” stand the [...]

Steve Jobs Awarded Patent For iPhone Packaging

iphone_box

Steve Jobs has been awarded a patent for the iPhone's box.

When Steve Jobs introduced the iPhone to a delighted Macworld audience in January 2007, he said Apple had protected its invention with more than 200 patents.

He didn’t mention that his company had also patented the box the iPhone comes in.

On Tuesday, the U.S. patent office awarded Jobs and 16 other designers a patent for the iPhone’s packaging.

The iPhone’s box certainly is elegant. Pull off the top, and the iPhone is presented to its new owner sitting on a slab of glossy plastic, like an expensive watch. Hidden underneath are its accessories and instructions.

Jobs has always been fascinated by packaging, believing the unboxing routine to be a crucial part of the customer experience. All of Jobs’s products have been carefully packaged going back to the original Mac in 1984. Jobs believes unpacking a product is a great way to introduce unfamiliar technology to the consumer — they explore the components as they unbox them.

The new patent application contains little but pictures of the iPhone packaging. No less that 17 designers are named on the patent, including Apple’s design head designer Jonathan Ive.

Hit the jump for a cool exploded picture of the iPhone package.

box_exploded

Via Cell Passion.

About the author

Leander Kahney

Leander Kahney is the editor of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

8 comments

    The slab of plastic the iPhone sits in hasn’t been clear since the Gen1 iPhone. The packaging is still brilliant nonetheless.

    How does the US Patent Office issue a patent on putting a PRODUCT in a BOX?!?

    I cant think of the number of products I have received that come nestled nicely atop a shelf, on display, as soon as you pull off the lid.

    thanks. you’re right. i’ll fix.

    Even the way the box opens is amazing. Its impossible to open it fast, because it just slowly slides apart unveiling the phone.

    [...] Steve Jobs has always been fascinated by packaging, believing the unboxing routine to be a crucial part of the customer experience. All of Jobs’s products have been carefully packaged going back to the original Mac in 1984. Jobs believes unpacking a product is a great way to introduce unfamiliar technology to the consumer — they explore the components as they unbox them. – Cultofmac.com [...]

    [...] And yet more steveness: When Steve Jobs introduced the iPhone to a delighted Macworld audience in January 2007, he said Apple had protected its invention with more than 200 patents. [...]

Add your comment

Name(Required)

Mail (required, but not published)

Website

Comment

Buy Inside Steve's Brain Buy from Amazon.com Buy from Barnes & Noble