Top stories

Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Steve Jobs Awarded Patent For iPhone Packaging

iphone_box

Steve Jobs has been awarded a patent for the iPhone's box.

When Steve Jobs introduced the iPhone to a delighted Macworld audience in January 2007, he said Apple had protected its invention with more than 200 patents.

He didn’t mention that his company had also patented the box the iPhone comes in.

On Tuesday, the U.S. patent office awarded Jobs and 16 other designers a patent for the iPhone’s packaging.

The iPhone’s box certainly is elegant. Pull off the top, and the iPhone is presented to its new owner sitting on a slab of glossy plastic, like an expensive watch. Hidden underneath are its accessories and instructions.

Jobs has always been fascinated by packaging, believing the unboxing routine to be a crucial part of the customer experience. All of Jobs’s products have been carefully packaged going back to the original Mac in 1984. Jobs believes unpacking a product is a great way to introduce unfamiliar technology to the consumer — they explore the components as they unbox them.

The new patent application contains little but pictures of the iPhone packaging. No less that 17 designers are named on the patent, including Apple’s design head designer Jonathan Ive.

Hit the jump for a cool exploded picture of the iPhone package.

box_exploded

Via Cell Passion.

About the author

Leander Kahney

Leander Kahney is senior editor of Cult of Mac, editor of two books about technology culture, Cult of Mac and Cult of iPod, and has written for Wired, MacWeek, Scientific American, and The Observer in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

7 comments

    The slab of plastic the iPhone sits in hasn’t been clear since the Gen1 iPhone. The packaging is still brilliant nonetheless.

    How does the US Patent Office issue a patent on putting a PRODUCT in a BOX?!?

    I cant think of the number of products I have received that come nestled nicely atop a shelf, on display, as soon as you pull off the lid.

    thanks. you’re right. i’ll fix.

    Even the way the box opens is amazing. Its impossible to open it fast, because it just slowly slides apart unveiling the phone.

    [...] Steve Jobs has always been fascinated by packaging, believing the unboxing routine to be a crucial part of the customer experience. All of Jobs’s products have been carefully packaged going back to the original Mac in 1984. Jobs believes unpacking a product is a great way to introduce unfamiliar technology to the consumer — they explore the components as they unbox them. – Cultofmac.com [...]

Add your comment

Name(Required)

Mail (required, but not published)

Website

Comment

Buy Inside Steve's Brain Buy from Amazon.com Buy from Barnes & Noble