For the second year in a row, Apple CEO Steve Jobs tops a list of teens’ most admired entrepreneur.
His popularity slipped somewhat from last year, when 35 percent of 1,000 12 to 17-year olds polled said they looked up to him in the Junior Achievement Teens and Entrepreneurship survey.
Now the man who creates the gadgets teens fight to keep in schools is admired by 23 percent of them.
Media magnate Ophrah Winfrey suffered a similar popularity slip, last year she ranked 10 points behind him at 25 percent, now she’s at just 14 percent.
While few teens hit the “Like” button on Facebook entrepreneur Mark Zuckerberg, he’s still more popular than last year when he reached just 10 percent.
Now he’s tied at 16 percent with skating superstar Tony Hawk.
What mattered most to teens wasn’t riches and fame but making a difference and being successful in multiple fields. Some 31 percent of teens admire entrepreneurs who make a difference in people’s lives and 31 percent cited success in multiple fields as what makes an entrepreneur stand out.
Source: 2010 Junior Achievement Teens and Entrepreneurship survey
