Who is leading in mobile advertising – Apple or Google? A new report seems to offer conflicting views. One graph (shown above) appears to indicate mobile ads served to Android devices grew at a faster pace in the third-quarter – 37 percent versus 10 percent for Apple. However, a second set of numbers illustrates a 156 percent increase in ad impressions and 316 percent revenue jump for the iPad between July and September.
Millenial Media, a mobile advertising network, Tuesday also announced while Apple accounts for 30 percent of the devices connected to its system, ad requests sent to Android devices grew 1,283 percent since January. The iPod touch and iPad accounted for two of the top four devices connected to the company’s network.
The report’s findings were limited to Millennial’s network and provided no dollar figures. In September, IDC released numbers suggesting Apple’s iAd mobile advertising network would soon gain 21 percent of the advertising market. The increase would likely come at the expense of Google, according to the researchers.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
