Just ahead of Apple’s upcoming iPad 2 announcement, Random House has begun populating the iBooks Store with such titles as Dan Brown’s The Da Vinci Code. The news comes just after the larger publisher announced it had agreed to the Cupertino, Calif. company’s “agency model” for pricing e-books sold to iPad and iPhone owners.
Earlier this week, Random House said it had adopted Apple’s pricing method for e-books partially at the request of book stores hoping to sell more electronic books to support lagging sales of physical titles. The tech giant has required publishers to adopt the “agency model,” where booksellers receive a 30 percent cut. Some publishers had objected, instead preferring Amazon’s tactic of selling e-books at a loss, hoping the increased demand for electronic reading material would boost its Kindle e-reader.
Later today, Apple is expected to introduce the next-generation iPad tablet during a San Francisco, Calif. media event. The new device is widely believed to carry a smaller footprint, as well as price.
[9to5Mac]
