Nielsen have stepped away from their television statistic to crunch the numbers on current smartphone ownership in the United States, and some of those numbers are fascinating indeed.
Perhaps the most interesting revelation is that right now, Android, Blackberry and iPhones are all pretty much in a dead heat when it comes to market share. That makes this a pivotal time for Google, Apple and RIM. We know Apple is well placed this year for some big numbers, thanks to the Verizon iPhone and the forthcoming iPhone 5, but can even those handsets stop Android from increasing its lead on iOS?
Also intriguing: according to Nielsen’s data, Asians are the most likely people to own an iPhone, while African Americans love BlackBerries. Smartphone penetration is also much lower amongst Whites than Hispanics or Asians, and use their phones less too.
Interesting stuff. If you’re intrigued by smartphone demographics, plunge in here for more.
