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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Kanye West Types So Hard He ALMOST BREAKS His MacBook Air

Macbook Air-Just Throw It 02

Increasingly cartoonish rap star Kanye West has been savagely bashed for showing up two hours late to his own 3 a.m. set at the giant Bonnaroo music festival the other weekend. He finally responded to his critics via his blog last night, and in so doing, coined the wimpiest tough guy catch phrase ever:

But this Bonnaroo thing is the worst insult I’ve ever had in my life. This is the most offended I’ve ever been… this is the maddest I ever will be. I’m typing so f***ing hard I might break my f***ing Mac book Air!!!!!!!!

Oh! Run for your lives! He has a MacBook Air and he’s typing REALLY HARD on it! But not hard enough to break it, thanks to Apple’s superior design and engineering!!!!

I’m seriously trying to come up with a wimpier way to express rage as expressed through communication style: “I’m tapping my index finger so hard against my iPhone that I am probably going to misspell some words!!!1!” “I’m so furious that I may just wait a few days to confirm the details of our acquaintance on Facebook!!!!!” “I’m writing you this Christmas Card in such a rage that I might forget to include my BEST WISHES TO YOU AND YOUR FAMILY!!!!!!1!”

Congratulations, Apple. You just set the benchmark.

Thanks, Adam.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

7 comments

    “Congratulations, Apple. You just set the benchmark.”

    How, exactly?

    - Bone

    what a loser….

    That is auesome. That just made my day, thx.

    Let me know if someone actually does type hard enough to break their MacBook Air (or other Mac keyboard, for that matter). I’m a pretty sturdy pounder and my Apple Keyboard (the very thin, aluminium one) is still holding up pretty well, thankyouverymuch.

    Further proof that he is a complete tool.

    [...] Okay, Kanye seems to have some serious problems! Go check the rest of the story on Cult of a Mac… [...]

    [...] Okay, Kanye seems to have some serious problems! Go check the rest of the story on Cult of Mac… [...]

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