Image copyright Mercury Records
So much for the web being dead. John Mellencamp, the increasingly craggy Indiana roots rocker famed for singing about “Jack and Diane,” “Pink Houses” and having the middle name “Cougar,” has clued the world into a major news story: the Internet has destroyed the music business. Apple’s bad, too. From the Globe & Mail:
“I think the Internet is the most dangerous thing invented since the atomic bomb,” he said. “It’s destroyed the music business. It’s going to destroy the movie business.”
Seriously, you guys. Not content to make Lars Ulrich look like a visionary, Mellencamp went on to deliver the stunning revelation that MP3 audio is technically inferior to what you would get from a CD or LP.
He recalled listening to a Beatles song on a newly re-mastered CD and then on an iPod, and “you could barely even recognize it as the same song. You could tell it was those guys singing, but the warmth and quality of what the artist intended for us to hear was so vastly different.”
Now, I’m not one to question John Mellencamp’s ability to competently rip an album to a portable digital format, but I will say that I never heard him speak up about inferior audio quality when he was selling millions of cassette tapes per year.*
The music business has changed. Apple reinvented itself by understanding how and why it was changing almost a decade ago. And lots of artists, such as the Arcade Fire and Lady Gaga, understand well how to take advantage of those changes and carve out a successful living that’s less dependent on record labels than their own businesses. And dinosaurs like John Mellencamp have no idea how to be successful in the iTunes era.
And that’s a good thing. Remember: The music business needed destroying.
*Not to mention, MP3s were successful because they were good enough sounding, which allowed them to spread like wildfire. Their inferior quality was a feature, not a bug. There’s a reason why lossless audio still hasn’t caught on for portable players.
Via TUAW and Edible Apple
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
