httpvhd://www.youtube.com/watch?v=1eUyNh4g0qc&feature=player_embedded
I’m certainly no expert, but I’ve often felt that a lot of what is behind Japan’s seeming eccentricities — the fascination with robots and automation, as well as the strict adherence to a social protocol that can seem , to Westerners, distant and stand-offish — to the crushing biomass of their overcrowded cities. In a country of shoebox sized apartments and packed trains, the only personal space you can get isn’t physical, but psychological.
One of the examples I like to point to is just the experience of walking into a diner. In America, you’d go in, sit at the counter, order your food from a waitress and get it delivered to you a few minutes later. In Japan, though, it is handled with what can seem to be an absurd level of detachment from your server: orders are placed through a touchscreen or ticket machine, where you pay for your food. That ticket is placed, without a word, upon the tray of someone working behind the counter, who later — and just as silently — brings you your food.
I was really interested, then, to see this iPad self-ordering system pop up on Japan Probe. Designed by Sharp Systems Products, it allows Japanese diners to order from a menu on their iPad, completely obviating the need for the aforementioned touchscreen ordering systems or ticketing machines. It’s a more feature rich implementation too: for example, you can pinch to make a picture of your food bigger, or drill down for ingredients.
Interesting stuff. It’s an obvious fit for a country like Japan, but I wonder if this isn’t the inevitable path that American dining will take as well: the tablet as a dynamic, self-updating menu.
