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High-End MacBook Leather Sleeve Fits Like Glove at CES

At CES, Toffee cofounder Natasha Sullivan (left) and Tegan Ledford show off one of the company's popular leather briefcases. The lightweight briefcase has a pair of retractable handles and elastic straps inside to hold the MacBook in place.

LAS VEGAS — I’ve never paid much attention to laptop sleeves, but as they get fancier and fancier, they are becoming perhaps the most popular MacBook accessory out there.

At least, that’s according to one high-end sleeve and case maker from Australia.

“We sell more laptop sleeves than anything else by a long, long way,” said Natasha Sullivan, cofounder of Toffee, which is based in Sydney, Australia. “They want to put the sleeve in bags they already own, their current bag, to protect the computer.”

It’s surprising that someone would buy a fashionable sleeve to hide it inside another bag, and Toffee’s sleeves aren’t cheap. The basic Toffee sleeve is $99.95 — but it is well-made from fine leather, like the rest of Toffee’s line. The luxury market is coming to tech, it seems.

“Buyers are becoming more discerning,” said Toffee’s Tegan Ledford. “Apple’s laptops are fashionable, and you want something to go with it.”

At CES, the company introduced a limited-edition sleeve based on the patterns of Florence Broadhurst, one of Australia’s most famous wallpaper and textile designers. The limited edition sleeve costs $159.95.

Sullivan says a lot of new MacBook owners buy a bag or a sleeve at the same time they buy a new machine.

“We cater to people who want something nice but don’t want to spend thousands of dollars on Gucci, Prada and that kind of thing,” she said.

“I’ve been a Mac user for years and years,” Sullivan added. “I was looking for a nice laptop bag and a sleeve for myself, and I couldn’t find anything, so we started this company.”

Natasha Sullivan shows off a popular Toffee tote.

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About the author

Leander Kahney

Leander Kahney is the editor of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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5 comments

    Why is it that all laptop cases must either be the size of steamer trunks or so small that you can’t even take a power supply with you, at least not without an unsightly bulge? If you want to travel light with a laptop, you can do without a keyboard and mouse, but there’s no getting around the power supply. So I can’t use this case, lovely as it is.

    If you carry a laptop around, you have three choices: 1. Look like you are about to hitchhike across Europe, 2. Look like you are an airline steward, rolling luggage across the tarmac, 3. Look like an idiot, because you had to leave the power supply at home. Why is there no fourth choice? Why can’t I travel light AND take the power supply with me?

    @Ken: I don’t think you’ve looked hard enough. There are plenty of cases out there that are small and have a pocket for the power adapter. Try booq bags for one and see if there’s something there.

    Also, I think you’re missing the point of a laptop sleeve. Not everyone is going across the country with the computer. Some are probably just going to the coffee shop for an hour or two. For those outings, there’s no reason to have a power supply with you.

    Personally, I combine the best of both worlds: I have a booq sleeve that I use for short trips. That sleeve, with computer, fits into a large briefcase I have for extended journeys.

    WIth the long life of the macbook battery, I just keep the power adaper at. 5 hrs remote is fine for most of what I need during the day, and I keep one at home in a big bag if I need to go mobile longer.
    However for a laptop sleeve, I use a scuffed old piece of junk satchel – that way it doesn’t look like there might be a $4000 laptop inside waiting to be nicked.

    These laptop bags are absolutely beautiful! The lining is such a visual treat. I already own a Toffee laptop cover, but now I am tempted to upgrade to this new Florence Broadhurst limited-edition version.

    Nice designs for macbook cover, leather is in, i also like crystal cases
    got mine at http://www.mymacbookcase.com and designed my own look.
    yay

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